Website tips, in plain English
Practical guides to make your website faster, easier to find, and better at turning visitors into customers.
eBay SEO: How to Get Your Listings Found (Plain-English Guide)
A plain-English guide to SEO optimization on eBay: how eBay search ranks listings, how to write titles and item specifics that get found, and mistakes to avoid.
Read the guide →October 11, 2026 · 3 min readWhat Is a Good SEO Score? (And How to Check Yours for Free)
What a good SEO score is, what the numbers and grades mean, why different SEO checkers give different scores, and how to raise yours. Plain English, no jargon.
Read the guide →October 11, 2026 · 3 min readHow to Check Your Backlinks for Free (And What the Numbers Mean)
What backlinks are, why they matter for SEO, free ways to check yours, how to tell good links from bad ones, and how to earn more. Plain English.
Read the guide →October 11, 2026 · 3 min readSEO-Friendly URLs: How to Structure Your Web Addresses for Google
What makes a URL good for search engine optimization, 8 simple rules with examples, and how to change web addresses safely without losing your Google rankings.
Read the guide →October 11, 2026 · 3 min readSEO Optimization Examples: 8 Before-and-After Fixes for Small Business Websites
SEO optimization examples with before-and-after versions of titles, descriptions, headings, URLs, images and links, so you can see exactly what to change.
Read the guide →October 11, 2026 · 3 min read10 SEO Optimization Methods That Actually Work (Plain-English Guide)
The 10 SEO optimization methods that make the biggest difference for small business websites, in order, with what to do for each one. No jargon.
Read the guide →October 11, 2026 · 3 min readWhat Is SEO Optimization? A Plain-English Definition for Business Owners
What SEO optimization means, the three types of SEO, how Google decides what to rank, and where a small business should start. No jargon.
Read the guide →October 11, 2026 · 3 min readWordPress SEO: How to Optimize Your WordPress Site for Google (Step by Step)
A plain-English guide to SEO optimization on WordPress: settings to check first, choosing an SEO plugin, and mistakes that keep WordPress sites from ranking.
Read the guide →October 10, 2026 · 4 min readEtsy SEO: How to Get Your Listings Found (Plain-English Guide)
A plain-English guide to SEO optimization on Etsy. How Etsy search works, how to write titles and tags that get found, and how to show up on Google too.
Read the guide →October 10, 2026 · 5 min readFree SEO Site Analysis: What Most SEO Checkers Miss (and How the Tools Compare)
Analyze your site's SEO online for free. What a free SEO site analysis should check, what most SEO checkers miss, and how the popular tools compare on price.
Read the guide →October 10, 2026 · 4 min readShopify SEO: How to Optimize Your Shopify Store for Google (Step by Step)
A plain-English guide to SEO optimization on Shopify: what Shopify handles for you, the settings to change on every product, and the mistakes that cost sales.
Read the guide →October 10, 2026 · 4 min readSquarespace SEO: How to Optimize Your Squarespace Site for Google (Step by Step)
A plain-English guide to SEO optimization on Squarespace: the settings that matter, what Squarespace does for you, and mistakes that keep sites out of Google.
Read the guide →October 10, 2026 · 4 min readWix SEO: How to Optimize Your Wix Website for Google (Step by Step)
A plain-English guide to SEO optimization on Wix: what Wix sets up for you, the settings to fill in on each page, and mistakes that keep Wix sites from ranking.
Read the guide →October 7, 2026 · 5 min readWhat Is an LLM? AI LLMs Explained in Plain English (and Why They Matter for Your Website)
What LLMs are, how AI LLMs like ChatGPT and Claude work, what llms.txt is, and how to get your business recommended when customers ask AI.
Read the guide →October 6, 2026 · 5 min readWebsite Monitoring: What It Is and Why Your Business Needs It
A plain-English guide to website monitoring and uptime monitoring, what they check, why downtime costs you customers, and how to set it up.
Read the guide →October 5, 2026 · 4 min readSEO Check Ranking: How to See Where Your Website Ranks on Google (Free)
How to check your website's Google ranking for free, why your results may look different from your customers', and what to fix to rank higher.
Read the guide →October 5, 2026 · 5 min readWhat Does 99.9% Uptime Mean? Downtime Per Year, Month, and Day
99.9% uptime still allows almost 9 hours of downtime a year. See how much downtime each uptime percentage allows and what to check in a hosting guarantee.
Read the guide →October 4, 2026 · 4 min readSEO Checks: 12 Things to Check on Your Website (Plain-English Checklist)
The 12 SEO checks every website owner should run, what each one means, and how to fix the problems that are holding your site back in Google.
Read the guide →October 3, 2026 · 6 min readFree Website Uptime Monitoring: Best Tools Compared (2026)
The best free website uptime monitoring tools compared: UptimeRobot, Better Stack, StatusCake and Uptime Kuma, plus when 1-minute checks are worth paying for.
Read the guide →October 3, 2026 · 4 min readHow to Check If Your Website Is Slow (and What to Fix First)
A plain-English guide to checking your website speed, what the numbers mean, and the five fixes that make the biggest difference.
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